“We were attracted to Vector for its ability to clearly identify and help us better understand our primary and secondary catchment areas, our penetration and reach at ward level within these areas and our market share broken down by subject area. It has also provided us intelligence into the provision of other providers in the area, movements in learner numbers at provider level and progression of learners from one qualification level to the next”.
Vector has been well received by the college Senior Management Team.
Following in-depth onsite training, Vector is now being used within all departments and in particular it is being used extensively to inform curriculum planning and development as well as providing a steer for more targeted marketing and recruitment campaigns.
In the first year of having Vector the marketing team at Preston’s College have achieved significant savings on their adult learner recruitment budget through more focused and targeted recruitment campaign promotions allowing for reinvestment elsewhere.
A new course approval system has also been introduced within curriculum departments, leading to a much more informed and relevant curriculum offer.
Vector has been extremely well received in the college, in particular by the Executive Leadership Team. Using the Market Share Maps the marketing team have been able to run a much more efficient and targeted recruitment campaign whilst saving around half of the available budget. I would be happy to recommend Vector to all Colleges
Head of Marketing, Preston's College