Market Intelligence Data Sources for the Further Education & Skills Sector with useful links to information and sources on Learner Data, Socio Economic Data & LMI
"It has always been important for Further Education Colleges to provide effective marketing information to prospective clients. However, this has never been more important than now as the market is opening up; learners and employers are expected to pay for training; and colleges need to show how they are accountable and responding to the needs of their community. The role of market intelligence data in the review, planning and promotion of provision is of critical and growing importance".
Head of Organisational Efficiency and Curriculum Development (LSIS)
Making the best use of market intelligence data - Effective practice guide
RCU were commissioned to undertake research into how colleges use market intelligence data.
This effective practice guide provides feedback on that research and in combination with the expertise of RCU provides guidance on what market intelligence data is available and how to become more effective in using it to support both marketing and planning.