The interactive planning and market intelligence tool designed exclusively for the Further Education & Skills sector.
How can Vector help my college?
Vector provides a detailed analysis of the post-16 learner market within your recruitment area, including both your learners and those attending other providers. It enables providers to analyse current penetration in key market segments, market share and the coherence of the curriculum offer in comparison with other providers in the area including other colleges, training providers, school sixth forms and academies.
Vector also presents local labour market and community information such as employment numbers by occupation and industry, school leaver projections, deprivation, unemployment and neighbourhood geo-demographic classification types.
Please scroll down for more information including a short overview video and recent case studies.
"To really understand your business, you need to translate high volume data into good information. I have been working with RCU for many years and can confidently recommend this product and the superb service that they wrap around it to provide a tailored solution at an off the shelf price." - Sue Higginson - Principal, Wirral Metropolitan College
This short video provides a brief overview of the Vector website including:
- Recruitment & Market Share Maps
- Summary Dashboard
- Provider Analysis & Recruitment Change Charts
- Learner and Subject Analysis Charts
- Socio-demographics and LMI for the local area
- School Leaver Projections
- Detailed Curriculum Tables
Vector Market Share
The Market Share maps on Vector show the volume of learners living in each local authority ward or district included in your defined catchment area as a percentage of the overall volume of learners engaged in learning.
The maps can be filtered to show comparisons of your market share by academic year, age band, subject area and highest NVQ level.
You can also find out more about the other providers recruiting learners or the overall subject profile of each area down to ward level in the Vector Charts.
Vector Provider Analysis
The Vector Provider Analysis charts show the total learner numbers recruited from a defined geographical area by your organisation and compares this to the numbers recruited by all other providers including other FE colleges, private training providers, sixth form colleges, school sixth forms and others. You can also view the change in learner numbers over multiple years for each of the provider groups.
The charts can be filtered to show comparisons of your market share by academic year, district/ward, age band, subject area and highest NVQ level.
Vector Subject Area Analysis
The Vector Subject Area Analysis charts provide an overview of the overall learning profile compared to your organisations learning profile, at subject area level, within the defined recruitment area.
You can filter the analysis by academic year, funding model and area (down to local authority district).
You can find more information on what learners in the catchment area are studying down to qualificaiton level and actual course in the Vector Curriculum Analysis tables.
Vector Curriculum Analysis
The Vector Curriculum tables enable you to examine and compare the curriculum offer of your organisation with other provider groups including other FE colleges, private training providers, sixth form colleges and school sixth forms.
Analysis can be carried out for each subject area by highest NVQ level and right down to individual course/qualification to enable you to identify potential gaps and opportunities for your own curriculum development.
Case Study - Amersham & Wycombe College
One of the key decisions was making sure the college could make informed decisions about their marketing and curriculum plans. Before Vector there was a distinct lack of information available on the Learning & Skills demand in the area and the college was also suffering from a decline in recruitment numbers.