Leading market intelligence and research products

From balancing skills needs with employment demand in your area to measuring your reputation or success within the local community we can help.

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Which product best suits you?

 

Working in partnership with the education sector we have designed and built a range of class leading market intelligence and survey products

Vector
VECTOR

Powerful Learner Market Analysis Tool

Detailed analysis of the learner market in your local recruitment area. Vector includes both your learners and those attending other providers enabling you to analyse your current penetration in key market segments, market share and the coherence of the curriculum offer in comparison with others.

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Vector
Apprenticeship Analyser

Linking skills demand and skills supply in your local area

Linking apprenticeship learner data with labor market information (LMI) our customers can compare employment demand with skills supply to identify opportunity or demonstrate how they offer courses that meet local employment needs. The LMI also shows current and future employment demand for jobs across all occupations at a local, regional and national level.

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Vector
Local Area Summary Report

Local learner market intelligence, demographics, LMI and Travel to Learn

Detailed but easy to use graphical report giving a complete picture of skills supply and demand within your local area. Reporting on your market share, trends, travel to learn and curriculum offer in comparison to other providers also serving your local community. Significant discounts available for Vector users.

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Vector
BENCHMARKED STAFF SURVEYS

Monitoring staff perceptions and morale

Our benchmarked Staff Surveys not only measure what your colleagues think about issues in the organisation but also how important they perceive those issues to be. This enables you to be responsive to the most important issues first for the greatest impact on staff perceptions and morale.

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Vector
Student Destinations

Identify the destination routes of former students on completion of their studies

Colleges often have a perception of whether a particular course or programme is mainly designed to lead to further study or employment or both. Regular monitoring of students' actual destinations will show whether these characteristics are changing over the years and this in turn can help to guide pre-course counseling, curriculum design and the planning of marketing.

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Vector
Perceptions Research

What do key stakeholders in the local community think of your college?

We offer a variety of online and telephone survey products which we can link to other data to provide greater insight into the perceptions of your local community, including employers, students and parents and other influential stakeholders.

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Working in partnership with the sector we have produced a range of class leading data analysis and survey products which provide our customers with valuable insight to inform strategic decision making and planning activities

Chris Lee

Director of Marketing & Communications - RCU

Are you looking for something a bit more?

 
Research Solutions

We recognise that each provider and agency has unique needs which is why we can also provide custom, innovative data analysis and research solutions to meet your specific requirements.

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Research Solutions

RCU has a national reputation for carrying out independent, credible and innovative research. Our research has provided our clients with in-depth insight into the education and training sector and has helped shape future policy.

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Priestley Sixth Form College - Vector Case Study

Utilising Vector, RCU’s definitive Planning and Marketing Intelligence Tool, has paid off for Warrington-based Priestley Sixth Form College after they announced a 10% point market share increase of 16-18 year old students in several key recruitment areas.

Matthew Grant

Principal , Priestley Sixth Form College

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Preston's College

Attracted by Vector’s ability to present detailed learner data within their local recruitment area, Preston’s College have been able to devise a much more targeted recruitment campaign achieving significant savings.

Carl Miles

Head of Marketing , Preston's College

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Salford City College - Vector Case Study

A market share growth of 7-10% of market share and 1% increase in 16-18-year-olds has justified Salford City College’s decision to use Vector to inform their decision making.

Rebekah Wilkins

Director of Marketing and Services to Learners , Salford City College

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