RCU - Research and Consultancy in Education

Vector - Market Intelligence for Colleges

Market Intelligence at your fingertips

During the current operating climate it is vital that colleges maximise their recruitment and retention levels, achieve maximum return on their marketing investment and are able to identify gaps and opportunities in the market place. Colleges are awash with data but too little is in the form of easy-to-access and actionable information. Often, too, information I held in different places – the ‘silo’ effect.

How can Vector help?

RCU has created the Vector Planning and Market Intelligence Tool to provide your college with a detailed analysis of all post-16 learners within your recruitment area, including both your learners and those attending other providers operating within the locality.  Vector enables the college to analyse current penetration in key market segments, its share of the market and the coherence of its curriculum offer in comparison with other providers in the area including other colleges, training providers, school sixth forms and academies.

Vector can be customised to meet the Colleges information needs in respect of socio-demographic characteristics, learner profiles and comparison with similar socio-demographic areas. It contains core modules based on the most recent available datasets which can be enhanced over time through the addition of later datasets as they become available. There are also optional modules that can be selected depending on your specific information needs. 

Vector uses the very latest web based technology and is integrated with interactive Google mapping and charts. This technology allows information to be held on once single source and shared across the whole organisation in an easy to use format.

Benefits of Vector:

• Allows the college to analyse market penetration in key market sectors;
• Allows the college to identify the coherence of its curriculum offer;
• Provides the college with detailed analysis of all post-16 learners in your recruitment area – including competitors such as other colleges, schools and work based learning providers;
• Presented in an easy to use graphical format with interactive maps, charts and tables;
• Can be customised to meet the needs of the college and updated in future years;
• Ultimately it allows the college to improve its recruitment, understand its strengths and weaknesses and save money

For further information on Vector and RCUs other support services for college decision-makers, call us on 01772 885999 or email clee@rcu.co.uk

Related Documents