Case study

TSCG uses insights from Travel time report analysis to launch Application Intervention Project targeting high-potential schools

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Tracey Wood
Chief Commercial Officer
Trafford and Stockport College Group

The Problem

Trafford & Stockport College Group (TSCG) commissioned a Travel Time and Local Area Analysis Report to support strategic planning across three of their key campuses: Stockport College, Cheadle College, and Marple College. 

The report was designed to explore local travel-to-learn patterns, subject demand, and learner recruitment trends for 16-19-year-olds. TSCG wanted to better understand how accessibility, competition, and curriculum alignment were influencing learner choices locally- with the aim of shaping future strategy and identifying opportunities for growth. 

The insights were intended to inform: 

  • TSCG’s marketing strategy 
  • Curriculum planning and growth forecasting 
  • Market share analysis and opportunity mapping in key subject areas 

The Solution

We delivered a bespoke Travel Time and Local Area Analysis Report tailored to the needs of TSCG. 

Our report included a detailed analysis of: 

  • Travel time accessibility to each campus, including overlaps and gaps in local coverage 
  • Learner participation trends, broken down by campus and subject area 
  • Curriculum demand within the catchment area of each campus, benchmarked against local provision 
  • Competitor presence and market share, helping to identify areas of opportunity 

The Outcome

The analysis provided by RCU gave TSCG a clearer, more evidence-based understanding of how learners access each of the three campuses, how demand varies by subject nd location, and where opportunities exist to strengthen their local offer.  

One direct impact was the launch of the Application Intervention Project, which used insights from the report to help target high-potential schools within the college’s catchment area. 

Key outcomes included: 

  • Improved alignment of subject provision with local demand and travel accessibility 
  • Clearer understanding of each campus’s recruitment footprint and capacity for growth 
  • Enhanced strategic planning, supporting the development of both marketing and curriculum strategies 
  • Informed marketing decisions, including local market positioning and benchmarking. 
“The RCU team provided a comprehensive, data-rich report that delivered clear, actionable insights that supported multiple layers of planning and improved collaboration across departments. If you're looking to sharpen your understanding of local market dynamics, competitor positioning, and catchment trends, this type of commissioned research is a valuable investment- I would absolutely recommend it.”
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